A 30ft custom-built Airstream transformed into a fully equipped professional mobile bar, designed for Perlick, a leader in beverage and bar equipment.
Project Summary
Perlick, a leader in bar and beverage systems since 1917, sought a mobile experience to showcase their innovation and craftsmanship on the road. Partnering with Timeless Today, we transformed a 28’ Airstream into the Perlick “Genie” — a one-of-a-kind mobile bar designed for tradeshows, brand activations, and high-profile events.
With a sleek exterior, professional-grade equipment, and flexible serving stations, this unit reflects Perlick’s legacy of quality while creating unforgettable guest experiences.
Quick Facts
Client: Perlick Corporation (Milwaukee, WI)
Airstream Model: 30’ Airstream Shell
Project Type: Experiential Marketing / Mobile Bar
Completed: 2024
Use Case: Trade shows, industry events, on-the-road brand activations
Design: Darcy McDonough & Lena Meyer for Timeless Today LLC, in cooperation with the Perlick Team
Layout & Floorplan
Side gullwing serving window with stage + stairs
Rear gullwing door with secondary service counter
Full commercial bar equipment integrated into Airstream interior
Stage platform with guard rails and modular steps for crowd interaction
Dual 65” outdoor displays for brand and product showcase
Equipment List (Perlick Products)
From the provided plan :
Underbar Cocktail Station
Underbar Refrigerators (multiple)
Underbar Ice Vault & Ice Chests
Underbar Slanted Liquor Rack
Underbar Hand Sink & Utility Sink
Underbar Storage w/ Drainboard
Dual Zone Refrigerator/Freezer (residential grade)
ADARA Undercounter Beer Dispenser
Custom counters & transition pieces
Solutions & Features
Professional-Grade Performance: Fully functional commercial bar with integrated Perlick equipment.
Mobile Flexibility: Two large gullwing service points + stage for demos and entertainment.
Immersive Branding: Polished aluminum Airstream exterior wrapped with Perlick branding, illuminated interior with RGB lighting, and dual exterior display monitors.
Guest Experience: Designed for high foot-traffic events, with ergonomic bartender workflow and crowd interaction zones.
Challenges & Solutions
Challenge: Incorporating full-scale professional bar systems into the curved, confined space of an Airstream.
Solution: Custom cabinetry and counters were engineered to match Airstream geometry while housing Perlick’s heavy-duty bar equipment.
Challenge: Making the Airstream equally effective indoors at trade shows and outdoors at festivals.
Solution: Designed with flexible power, water, and drainage solutions for varied environments.
Services Provided
Design & engineering
Custom fabrication & installation
Branding integration
Event-ready staging & platform system
Results
Successfully debuted at major trade shows with high guest engagement
Elevated Perlick’s reputation as an innovator in beverage systems
Mobile marketing tool now traveling to events nationwide
